About Dyson
Dyson is a British technology company known for its innovative designs in household appliances, with strong emphasis on technology and human well being
Opportunity for Dyson
+20% 78 Million
Camping has seen a significant uptrend, with participation increasing by over 20% in the past two years, reaching an estimated 78 million people engaging in the activity annually.
Dyson Hyperdymium™ motors
Dyson Hyperdymium™ motors
Dyson is renowned for its expertise in motor technology and its focus on using technology to transform lives, an image well-established among consumers.
A Demand that is not fullfilled
The current market offerings are limited, and the value provided by these products does not resonate with Dyson's target audience
Target Demographic Application
An appreciation for outdoor activities, a keen sense of style, and a preference for premium quality products. Seek luxury and performance in goods that enhance their adventurous lifestyle
User Scenario
Nature presents challenges, making every water source crucial, and there is a growing demand for a versatile device that can be used under various conditions
Current Offerings
Current water filtering bottles are inconvenient, unstylish, and require extra effort, failing to meet the target demographic's needs
Form Inspiration
Dyson L26
Purify and store 500ml water from nature that is safe to drink at anytime
Water Purifier
Water Tank
Control Deck
Clean Water in 3 Steps
Features
Prototype
Iteration Process
A water filtering bottle with a high speed mini pump
Design Development
Exploring all potential forms and ways to operate filtration
Initial Design
Emphasizing a handle which was later removed
A Stronger Structure
Experimenting how to make the product more durable which is crucial to a outdoor product
Final Tuning
Inspired by gun barrel rifling, the design subtly strengthens the structure while maintaining elegance, hiding the water pump to achieve a unified visual effect
